Heineken / Silver Launch

For the launch of Heineken Silver in Mexico, we created a series of immersive-technological experiences that allowed us to open a portal to the Heineken Silver dimension and bring it into the real world.

We used Augmented Reality as the core of our campaign, exploring different applications at points of sale, guerrilla marketing, murals, public portals, and even two physical bars where the public could try it for the first time.