Grupo Modelo / Victoria "A journey through Mictlán"
Live Experiences 2018
Within its "Chingones hasta en la Muerte" (“We are the Bomb, Even in Death”) initiative, Cerveza Victoria celebrated the most Mexican tradition of all: The Day of the Dead.
We held a party and a catwalk in collaboration with emerging designers, inspired by Mictlán (the journey that souls take when leaving the earth).
